Mike Cooper: Has messaging reached a tipping point following Zuckerberg’s Senate schooling?

Mid-way through 2017, Facebook’s CEO Mark Zuckerberg, told analysts clambering for details on how the social network intends to monetise messaging: “The biggest strategic thing that we really need to do in messaging right now is make it so that people organically interact with brands and that it’s a good interaction, both for the people and for the businesses.”
By the time Facebook’s founder found himself in front of the U.S. Senate, having to explain that if Senato