Mike Ashley reputation hurts Sports Direct as profits plummet 60%, claims study

Sports Direct has reported a 60% annual drop in profits, a slump that has been blamed on the decline of the pound by chief executive Mike Ashley, however, research from the Reputation Institute has partially linked the misfortune to the reputation of retail mogul.
The company, which issued a profit warning in January 2016, has been linked with numerous staff mistreatment scandals and has dropped out of the FTSE 100 since. The data “demonstrates a strong link between reputation and financia