Mid-January blues are turned upside-down by Heathrow Express and TVC Group

On the third Monday of January – branded ‘Blue Monday’ due to stats claiming that it is the most depressing day of the year – Heathrow Express joined up with communications agency TVC to launch a January marketing campaign, intending to increase morale by offering customers a free journey.
TVC’s brief required creating a campaign and story around this that would raise morale and achieve media appeal against a heavily branded call to action. The agency aske