Microsoft underlines presence in the media game with launch of Microsoft Audience Network

As much of the industry bemoans the dominance of ‘the duopoly’ when it comes to online media spend, Microsoft is underlining its own prowess in the space to marking the launch of its Microsoft Audience Network, a new AI-powered offering that will help brands reach audiences on its Bing search engine.
Launched to mark its third annual partner summit, Microsoft Audience Network offers advanced audience targeting that blends various data points, such as Microsoft demographic data Bing s