Microsoft retains Dentsu Aegis as global media buying account

Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.
After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.
It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.
“After completing a review of our global media agencies, we are extending our relationship with Dentsu Aegis.” confirmed Kathleen Hall, corpora