Microsoft: ‘CMOs are not comfortable with the growing role of tech’

There has been an explosion in the marketing technology available to marketers. The latest estimate from chiefmartech estimates that in 2016 there were 3,874 martech solutions, double the previous year. This year’s estimate, due out later this month, is likely to tell a similar story.
This is a concern for Microsoft’s US marketing chief Grad Conn. He believes “a lot of CMOs are being pushed into the technology space in a way that they are not comfortable with” and says &l