Microsoft and InMobi agree strategic global partnership

InMobi has moved its service to Microsoft Azure, sparking a strategic partnership between the two targeted at ‘new-age’ chief marketing officers.
According to the announcement, the first phase will see InMobi expand its cloud marketing services via Microsoft Azure, but will later see the two collaborate on technology and a go-to-market approach.
The two businesses see a future in using InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back