Microsoft AI brought in to turnaround M&S retail fortunes

Microsoft and Marks and Spencer have partnered to transform the retailer's customer experience as its revenue undergoes a period of contraction.
The strategic partnership will look to power up the retailer's customer experience, stores and wider operations, optimising them for its customer base.  A team of AI engineers and product personnel from Microsoft will work with M&S Retail Labs team to help deliver its digital transformation.
The partnership will see the two organisations w