Micro-influencers hold more power than advertisements, says new guide on influencer marketing

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.
Influencer marketing is a hot topic in the industry. Brands are looking for innovative ways to stand out from the crowd and to reach new customers. And with the rise of social media and ad blocking, brands are being forced to respond to changing consumer expectations.
But still there is a lot of confusion around who mic