Michelin hands $100m global media business to Havas

Havas Media is celebrating after securing a major new client win in the shape of global tire giant Michelin which has just awarded Havas its global media account, ousting incumbent MEC following a three-way pitch.
Run from Havas’s Paris headquarters, with the Chicago office handling affairs in the US market, the account will see Havas handle all media planning and buying activities across global markets
Claire Dorland Clauzel, executive vice-president sustainable development, brands and ex