Mic claims head start in multi-billion dollar market to serve millennials with news

When Kim Kardashian last month engaged her legion of followers in the case of Alice Johnson, a grandmother who faces life in jail without parole for a non-violent offence, the reality TV star was responding to a video posted by Mic, the millennial-focused publisher.
For Mic, Kardashian’s instruction of her legal team to fight on behalf of a prisoner who has served 21 years behind bars in Alabama was a triumph for its new content strategy of serving young audiences with meaningful video jou