Mic check: how voice search can help regain consumer trust

In light of the recent headlines surrounding misuse of data and consumer privacy concerns, consumers are more suspicious than ever of any sort of advertising that they perceive is leveraging their personal data for targeting purposes.
In fact, a recent study by ExpressVPN revealed that 71 percent of U.S. consumers worry about how brands and tech companies collect and use their user data. As a result, poorly targeted advertising can tarnish and dilute brand images. So, what can advertis