Metro’s updated digital edition app will allow brands to advertise cross-device for the first time

Metro has launched a refreshed version of its digital edition app to better facilitate sharing content via social media and provide brands with the opportunity to advertise across devices for the first time.
The new app has been designed both to improve user experience and be more responsive to adverts. Now every advertising campaign delivered through Metro will also run across mobile, tablet and desktop devices. This means that prospective advertisers can double their audience with one sim