MetaX launches to bring the blockchain to digital advertising

MetaX, an adtech company that says its platform “allows the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way using the blockchain”, has teamed with blockchain software technology company ConsenSys to build adChain, a blockchain-based protocol it said powers its applications for the digital ad industry.
The adChain protocol works across all channels and, per MetaX, is the only product that enables participants throughout the supply chain to