Merkle|Periscopix and Divisadero discuss Attribution 360 accreditation and how to prepare for Google’s latest tools

Last month, London-based performance marketing agency Merkle|Persicopix and its sister Divisadero, a boutique consultancy in digital strategy based in Gijon, Madrid and Barcelona, were named among the first round of European agencies to become Google-certified Attribution 360 Partners.
The new enterprise-level Attribution 360 product provides advanced but easy-to-use attribution modelling tools to help understand and then optimize the effectiveness of cross-platform marketing spend. The Attribut