Mekanism releases first creative for Alaska-Virgin merger

The Alaska Airlines and Virgin America merger was officially approved by the US government recently, forming the fifth largest airline in the country. With it comes the first campaign, “Different Works,” by Mekanism, the agency of record for the newly merged company.
The creative for the campaign plays on the idea that Alaska Airlines, the independent Seattle-based carrier, and Virgin America are an unlikely pair. The first spot shows plenty of unlikely pairs that actually complement