Meeting mobile head-on: How retailers can battle back

Mobile is more than just consumer inclination to shop from the comfort of the couch; it is a phenomenon that tremendously influences purchasing behavior, and should equally influence retailer’s strategies to impact the bottom line. Technology has most certainly disrupted the retail market, but with that disruption comes opportunity to better understand consumer behaviors so that content and personalization can reach across all channels and mitigate the risks of mobile commerce.
 
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