Meet the marketer behind Aperol’s ‘monster’ growth

It’s summertime and when the sun makes an appearance, every inch of every pub garden is occupied by consumers looking to cool down with a refreshing drink.
For years, Pimm’s was everyone’s go-to summer cocktail but there’s a new name on people’s lips and its bold orange hue is brightening up even the dullest of summer days. The Aperol Spritz – a mix of Aperol, prosecco and soda served with a slice of orange – is quickly becoming people’s summer dr