Meet the ECD rewriting the rules of meat and marketing with the Impossible Burger

She’s an in-house executive creative director, a Londoner in LA, an employee of a vegan meat company, a believer in the powers of the cosmos and a marketer who hates the term ‘brand’. Is the industry ready for Impossible Food’s Sasha Markova?
It’s not often you go to a marketing conference and hear a client-side creative quote Arundhati Roy on stage. It’s even rarer to hear them discussing the theory that the world’s plants are subconsciously manipu