MediaMath partners with Samba TV, enabling clients to retarget TV audiences

Samba TV’s technology is embedded in millions of smart TVs and set-top boxes, which gives the company and its clients troves of data about the viewing habits – both ad and content-wise – of consumers. Now, MediaMath clients will be able to tap into this data to create custom audience segments, enabling them to effectively retarget TV audiences on digital platforms.
“Leveraging Samba TV’s deep understanding of audience segmentation and real-time viewership data, Medi