MediaLink’s Matt Spiegel on future of TV metrics: may take 3-5 years for stability

As the major upfronts approach, one of the underpinning currents of conversation within the media sphere has been the current approaches to cross-platform measurement. Concerns of when brands and ad buyers can find the accuracy they're looking for will be addressed at The Drum Live: Future of Video event tomorrow (May 8).
Beforehand, Matt Spiegel, managing director at MediaLink, spoke with The Drum about the legitimate players in the chase for metric currency, how the pending mergers play i