Mediacorp signs multi-year content optimisation and monetisation deal with Outbrain

Mediacorp, Singapore government-owned terrestrial broadcaster and media business, has inked a deal with Outbrain to help it make better use of its online content.
The deal will see Mediacorp use Outbrain’s ‘Engage’ tools to help drive better engagement with its own content, as well a monetise traffic, for two years.
The agreement will be live across Mediacorp’s two core news properties online Channel NewsAsia and TODAYonline.
Journalists at the company will also be able t