Mediacom UK CEO on why scale will always win a battle against in-house competition

Mediacom UK’s chief executive Josh Krichefski downplays the rise of publishers taking work in-house as he outlines plans to go “gangbusters” on startups, data and creative acquisitions, to build on the agency’s strongest asset - scale.
Like its peers, the WPP-owned business is recalibrating its business model for a future where marketers exert more control over how and where they spend their budgets. Krichefski, the man at the tip of Mediacom’s shift in the UK, has