15-02-2017 17:00 via thedrum.com

Media owners still lack the skills and partnerships necessary for mobile monetization

As consumers’ time on mobile begins to account for half of all time spent with digital media, traditional publishers and broadcasters find themselves lacking in the skill sets, plus number of partnerships necessary to best monetize audiences on wireless devices, according to research. 
Consultancy outfit The 614 Group has today (15 February) published a series of studies collectively entitled A Journey Into Mobile Monetization, which reveal a surprising gap for online publishers betwe
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