Media iQ rebrands as MiQ

UK-based Media IQ has rebranded as MiQ as a means of underlining its repositioning as a “marketing intelligence” outfit that offers marketers help with connecting their data to “inform business outcomes”.
The rebrand is the first in the company’s eight-year history, and comes within a year of the company receiving a sizable investment from private equity house ECI Partners in exchange for a minority stake in the outfit.
Rebecca Mahony, MiQ, chief marketing officer,