Media consumption, UK economy, consumer confidence: 5 killer stats to start your week
Quarter of media consumption to be mobile this year
Almost a quarter (24%) of all media consumption across the world will be on mobile this year, up from 5% in 2011. And this figure is expected to climb to 28% by 2020.
In line with this, time spent reading newspapers has fallen 45% since 2011, while printed magazines have experienced a 56% drop during the same time frame.
Consumers are also spending less time in front of the television, with viewing time shrinking by 3% between 2011 and 2018.
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