Media Agency Group on Brexit: The figures to date don’t back-up Sorrell’s anxiety
Earlier this week, WPP boss Sir Martin Sorrell spoke of the first signs of post-Brexit anxiety in the advertising marketplace, however, based on Media Agency Group’s experience to date, that anxiety may well be misplaced.
The UK advertising market enjoyed significant growth in the first six months of 2016, rising by 5.2% to hit the £10bn mark for the first time. The encouraging statistics, published in the latest Advertising Association/Warc expenditure report, may come as a surprise
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