Media agencies’ reaction to Facebook’s latest transparency overtures

Facebook’s rise has not been without its bumps
Facebook’s meteoric propulsion to the very top tier of the media landscape has been fuelled by its reach, frequency of usage by over a billion people, and more crucially the richness of its audience data.
So much so, that Sir Martin Sorrell, chief executive of the largest media investment unit in the world forecasts that before 2018 Facebook will become the second-largest media owner in the world by media spend (overtaking ‘le