McWilliam’s Wines appoints media agency Bohemia as it launches new brands

McWilliam’s Wines Group is set to launch three new drinks into Australia’s competitive wine market, appointing media agency Bohemia to support the expansion.
 
McWilliam’s Wines Group will launch a prosecco brand Mionetto, along with two new varieties of its Henkell sparkling wine.  The launches come as McWilliam’s Wines looks to build its portfolio of domestic and international brands in a bid to compete within Australia’s competitive wine market.