McVitie's owner Pladis hires ex-Bacardi global marketer Dmitry Ivanov in group restructure

The owner of McVitie's and Godiva brands, Pladis, has hired Bacardi’s former global marketing director Dmitry Ivanov to the newly created role of chief commercial officer.
The creation of the role will see the company’s global marketing, digital and R&D teams brought together for the first time. Ivanov will oversee the three divisions with a view to “aligning them with a consumer-centric, commercial focus.”
Libby Escolme is