McLaren boss says 2017 ‘unlikely’ for headline sponsor for F1 team
A headline sponsor for the McLaren Formula One team is unlikely to be agreed in 2017, according to its recently-installed executive boss Zak Brown.
Brown, whose background is in marketing and sponsorship, has made bringing an end to the team’s long search for a title sponsor a priority since taking on the role last month.
Since Vodafone’s deal with the team, which was worth $75m a year, expired in 2013, McLaren has failed to plug the gap. And although the commercial hole is unlikely
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