McDonald’s channels Uber to keep pace with customer expectations

McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb.
“Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you can get,” she told delegates at the Marketing Society’s annual conference today (17 Novembe