McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential.
Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan in the US, both of which are buying ads via 4C, while McDonald’s is purchasing inventory in Australia through Brand Networks. The UK and