McDonald’s most senior UK marketer takes on global role

McDonald’s UK CMO Alistair Macrow has been promoted to CMO of high-growth markets, where he will be responsible for the marketing strategy in nine countries including China, Hong Kong, Italy, Poland, Russia, South Korea, Spain, Switzerland and the Netherlands.
Macrow joined McDonalds as UK marketing director from video store Blockbuster in 2007 and climbed the ladder to become senior vice-president of marketing in January 2014.
Having been with the company for the last 11 years, he ha