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McDonald’s apologises for insensitive ad
McDonald’s has been forced to say sorry after its new TV ad was widely criticised for exploiting childhood bereavement.
The ad, which first aired on 12 May, shows a young boy asking about his dead father and struggling to connect with him until it emerges the Filet-O-Fish is both their favourite item on the McDonald’s menu.
Consumers took to Twitter to share their anger with one user saying she was “sickened and disgusted