McDonald’s invites weather conversations with reactive climatic campaign

Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country.
Leo Burnett London where tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts.
The resulting weather map does away with more traditional icons to use the likes of an unwrapped burger to represent the sun and an upended box of French fries to den