McDonald’s golden arches ads lead drivers to the nearest restaurant

McDonald’s has conceived an astute way of using its branding to lead commuters into its outlets, by sharing bits of its famous golden arches upon select outdoor ad buys.
The campaign from Cossette segments the arches to funnel drivers off the road at intersections where there are McDonald’s. Evoking a Wizard of Oz’s ‘Follow the Yellow Brick Road’, viewers are urged to ‘Follow the Arches’
 The fact that the brand can syphon off full chunks of its log