McDonald’s champions togetherness over materiality with ‘The List’

McDonald’s UK is promoting social good this Christmas by emphasizing the spirit of togetherness over material goods.
‘The List’ from Leo Burnett rips up appeals for games consoles and toys to showcase the ‘little things’ that carry a deeper meaning – a reminder that in times of hardship the best things in life remain free.
Turning the notion of gift-giving on its head, the campaign encourages friends and family to document the shared activities and experi