McDonald’s cements sole EU rights to ‘Mc’ and ‘Mac’ prefixes

A European court has found in favour of McDonald’s to exert sole usage of the ‘Mc’ and ‘Mac’ prefixes for food and drink brands throughout the continent following a high profile tussle with MacCoffee.
Upholding a 2013 ruling that the MacCoffee trademark was invalid the court decreed that the Singaporean company had benefited unduly from McDonald’s branding and therefore must change its name.
It also makes it far harder for any other firms to use the contentiou