McDonald’s admits app adoption rates are ‘pretty low’ but it will keep investing in mobile

McDonald’s is two years into journey to connect the dots between how consumers behave offline and online via its mobile app. The US is its testbed, but chief executive Steve Easterbrook has conceded that adoption is still “pretty low”.
When the fast-food chain first unveiled the platform in 2016, Easterbrook was confident that the tool – which affords diners the ability to click-and-collect food and sends them personalized offers – would become an “increasingl