McDonald's uses real-time technology to anticipate hunger and drive orders during World Cup

McDonald’s have partnered with Google to use real-time trigger’s to drive McDelivery orders during the World Cup.
Working with media agency OMD Hong Kong, McDonald’s harnessed Google’s Real-Time Trigger and a data management platform (DMP), to anticipate times during matches when fans would become hungry and push ads to entice them to place orders.  
The “hungry moments” were calculated based on the insight that football fans get hungry when excited and w