McCann Paris wins global Vichy account

McCann Paris has picked up the global account of Vichy, a cosmetics brand owned by L’Oreal.
According to McCann Paris, the agency will be tasked with reviving the 87-year-old brand, which sells skin care, anti-aging and moisturizing products.
A new global communication platform for the brand, which will feature product lines such as Mineral 89, Liftactiv and Normaderm, will be rolled out this year in its key markets.
“We are very proud to partner with such an iconic brand as Vichy, w