McCann launches 'McCann Next' to target millennials

McCann Worldgroup Malaysia has launched 'McCann Next', a programme targeted at bringing young millennials and creatives together to collaborate on projects.
The programme plans to introduce live briefs on client projects to participants in the near future as McCann claims that several brands have already expressed interest in taking part in the programme.
The agency has also signed a memorandum of understanding (MOU) with Saito College, one of Malaysia’s top communications d