MBLM names Disney as the most intimate brand in 2017

Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the emotional bonds between a person and a brand.” MBLM noted that emotions such as nostalgia, enhancement, fulfillment, indulgence, ritual and identity as characteristics that they looked at when determining a consumer&rsqu