Mazda makes your Facebook feed a car-crash in safety ad drive

Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.
The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.
The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen