Mazda ad wall watches the watchers with live head tracking tally

Vehicle manufacturer Mazda has put itself in the driving seat of crowd detection and facial recognition software in the form of a head turning billboard which keeps watch on who is looks directly at it and who walks past.
Erected within Toronto’s Royal Bank Plaza the video screen plays a 15-second loop of a MX-5 RF, enticing passers-by to give it a quick swatch. What is less apparent is that the display is equally observant, using discreet cameras to keep a running tally of those whose int