May Day: what if the Tory election campaign had been an ad campaign….

 
Theresa May may still be the prime minister (for now, at least) but her previous image as a strong leader has been irrevocably damaged. Watching her election campaign unravel was like watching a car crash slowly through a field of wheat.
 
If this had been an ad campaign – let’s say for instance the recent Pepsi fiasco – it would have been pulled within a matter of hours. Instead, we had to endure an agonising seven week campaign that failed to find any semblance of