Maximuscle introduces Ibiza Challenge campaign with help from PrettyGreen

UK sports nutrition brand, Maximuscle, has launched the ‘Ibiza Challenge’ to help get people into peak shape ahead of the summer. The project was created by sports, entertainment and wellbeing agency, PrettyGreen, through an integrative creative proposition across digital, PR, social and print ads.
The campaign unveils with a consumer on-pack competition, which rewards those who work hard in the gym so they can play hard in the clubbing capital of the world, and one individual will w