Max Factor escapes ASA ban following complaints about 'unsubstantiated' skincare claims

A TV spot for Coty cosmetics brand Max Factor which claimed that one of its products was ‘better for your skin than no foundation’ has escaped a ban by the Advertising Standards Authority (ASA) following an investigation.
The ad, created by SwanMedia Productions, showed a model applying and wearing Max Factor’s Healthy Skin Harmony Miracle Foundation, while a voiceover addressed viewers saying: ‘Who says foundation can’t be good for your skin? Health Skin Foundation