Matchmakers aren’t just for lonely hearts – programmatic needs them too

Millionaire Matchmaker Patti Stanger might want to consider moonlighting in martech.
And that’s a terrible joke because video inventory management platform SpotX said the continued growth of programmatic ad spend and the use of private marketplaces has given rise to a new industry skillset – the publisher-buyer matchmaking specialist.
SpotX said its Demand Facilitation team, which includes these very matchmakers who help create relationships between publishers and buyers and help str